Privacy Policy

Data controller

The Data Controller of this website www.shop.lorenzini.it is  Tobia s.r.l. – p.iva: 08771520155
Registered office: Via Pontaccio 14 – 20121 Milano – Italy
For any information regarding data collection or to request to delete your data, please write to info@lorenzini.it

Types of Data collected

Among the types of Personal Data that this website collects, by itself or through third parties, there are: Cookies; Usage Data; email address; first name; last name; address; country; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); phone number; city.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party’s consent to provide the Data to the Owner.

Mode and place of processing the Data

Methods of processing

The processing of personal data is performed by the Data Controller in compliance with the provisions of the current legislation on Privacy. The Data Controller processes personal data using IT and/or telematic tools and with organizational and logical procedures strictly related to the purposes indicated in this policy, as well as adopting the appropriate security measures to prevent access, disclosure, unauthorized modification or destruction of personal data, its loss and its illicit and incorrect use. However, the Company cannot guarantee its Users that the measures taken for website security and the transmission of data and information on the website are capable of limiting or excluding any risk of unauthorized access or loss of data by devices pertaining to the User. For this reason, it is suggested that the Users of the website make sure that their computer is equipped with adequate software to protect the transmission of data (such as updated antivirus) and that its Internet provider has adopted appropriate measures for the security of the transmission of data on the network. The Company also undertakes to process the data according to the principles of correctness, lawfulness and transparency, to collect the data to the extent necessary and exact for processing and to allow its use only by personnel for authorized purposes. The management and storage of personal data acquired will take place in archives or on servers located in  Italy owned by Vianova Company, some Data are also shared with third-party companies appointed as External Data Processor which colcated in Europe or Extra UE Countries.
In relation to the different purposes for which data is collected, personal data will be kept for the time strictly necessary to achieve that purpose and, in any case, in accordance with the current relevant regulations.
In any case, the Company will take care to avoid the use of data indefinitely by proceeding, on a regular basis, to verify appropriately the effective permanence of the interest of the User to which they refer.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place

The Data

The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.

Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time

The Data Controller will keep your personal data for a limited time, according with the law, the retention period is different depending on the data processed and the processing purpose.

Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, Heat mapping and session recording, Displaying content from external platforms, Tag Management, Managing contacts and sending messages, Advertising, Contacting the User, Handling payments and Remarketing and behavioral targeting.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

  • Advertising
  • Analytics
  • Contacting the User
  • Displaying content from external platforms
  • Handling payments
  • Heat mapping and session recording
  • Managing contacts and sending messages
  • Remarketing and behavioral targeting
  • Tag Management

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Changes to this Policy

The data controller reserves the right to make changes to this Privacy Policy at any time by giving notice to users on the website www.luisaviaroma.com. Therefore, please consult this page often, referring to the date of last modification indicated at the bottom of the policy.

Privacy Policy updated on 1 April 2021

Cookie Policy of shop.lorenzini.it

By consenting to the Privacy Policy, the User consents to the use of cookies by the website

Data controller

The Data Controller of this website www.shop.lorenzini.it is  Tobia s.r.l. – p.iva: 08771520155
Registered office: Via Pontaccio 14 – 20121 Milano – Italy
For any information regarding data collection or to request to delete your data, please write to info@lorenzini.it

Introduction

This document informs Users about the technologies that help this Website to achieve the purposes described below. Such technologies allow the Data Controller to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Website.

For simplicity, all such technologies are defined as “Trackers” within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Website uses Trackers managed directly by the Data Controller (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Data Controller or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers – in the linked privacy policies of the respective third-party providers or by contacting the Data Controller.

Activities strictly necessary for the operation of this Website and delivery of the Service

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Other activities involving the use of Trackers

Basic interactions & functionalities

This Website uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User’s communication with the Data Controller.

  • Contacting the User

Mailing list or newsletter (this Website)

By registering on the mailing list or for the newsletter, the User’s email address and some other Personal Data such as address, city, name and surname and phone number, will processed and will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.

Personal Data processed: address, city, Cookies, country, email address, first name, last name and phone number.

Experience enhancement

This Website uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

  • Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Google Maps widget (Google Ireland Limited)

Google Maps is a maps visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.

Personal Data processed: Cookies and Usage Data.

Place of processing: Ireland – Privacy Policy.

Measurement

This Website uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

  • Analytics

The services contained in this section enable the Data Controller to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics

Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy.

Targeting & Advertising

This Website uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

  • Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.
In addition to any opt-out feature offered by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

  • Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Mailchimp (The Rocket Science Group LLC)

Mailchimp is an email address management and message sending service provided by The Rocket Science Group LLC.

Personal Data processed: address, Cookies, country, email address, first name and last name, phone number.

Place of processing: United States – Privacy Policy.

  • Remarketing and behavioral targeting

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

How to manage preferences and provide or withdraw consent

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.

Users can find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings, such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings, view and look for the relevant setting).

Advertising industry specific opt-outs

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Data Controller thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an Website called AppChoices that helps Users to control interest-based advertising on mobile apps.

Cookie Policy

Cookie Policy

This website collects cookies

What are cookies?

A cookie is a small file that is sent to the browser in use and saved on your device when you visit a website. Cookies allow the website to function efficiently and improve its services, in addition to providing information to the website’s owner for statistical or advertising purposes, primarily to personalize your browsing experience by remembering your preferences (for example, remembering the language and currency you set, in order to recognize you at the next visit, etc.).

The website uses various types of first-party cookies and third-party cookies (provided and managed by third parties based on their own individual privacy policies and not under the control of the Data Controller), each of which has a specific function. The table below explains what they are for.

  • Technical cookies and Navigation Cookies – Navigation cookies and technical cookies are needed for the functioning of the website. From first access, these cookies allow the website to function correctly and allow you to view content on your device.
  • Functional cookies – These cookies allow the user to browse according to a series of selected criteria (for example, the language) in order to improve the service.
  • Analytical cookies – Analytical cookies are used to collect data, in anonymous and aggregated form, on the number of users visiting the website and on how they visit the website;
  • Profiling Cookies These cookies are aimed at creating user-related profiles to send commercial messages that meet the preferences shown during the visit, or to improve your browsing experience: while you browse our website.
  • Third-party cookies are installed by a different website through the website you are visiting. These cookies can be sent to the user’s browser by third-party companies directly from their sites for their own purposes including, if necessary, profiling.

Which cookies do we use and for what purposes?

  • Technical cookies and Navigation Cookies are needed for the functioning of the website.
  • Functional cookies are used to improve the service.
  • Analytical cookies are used to monitor and analyze traffic data and to keep track of the pages visited.
    • Google Search Console is a web SEO and analysis service provided by Google Inc.
  • Third Party cookies – the installation of cookies by third parties cannot be technically controlled by the Data Controller, for this reason any reference to cookies installed by third parties is to be considered indicative. To know complete information, the user can consult the privacy policy of the third-party services listed in this document.
    • Hosting and backend infrastructure – These services have the function of hosting data and files that allow to the website to function, allow its distribution and provide an infrastructure ready for use to deliver specific functions.
      • Vianova is the company that provides the hosting service its servers are located in Italy
      • org is a software platform and a content management system used to create the website interface
    • Interaction with social media and external platforms – These services allow the interaction with social networks, or other external platforms, directly from the pages of this website. The interactions and information acquired are in any case subject to the social network privacy policy. Even if users do not use the service, it is possible that the third-party platform will collect traffic data relating to the pages in which it is installed.
      • Facebook like button and widget (Facebook Inc.)
      • Tweet button and Twitter social widget (Twitter Inc.)
    • Content views from external platforms – These services allow the user to watch content hosted by external platforms directly from the pages of this website and to interact with them. In case a service of this type is installed, the external platform mighty collect traffic data related to the pages in which it is installed, even if the Users do not use the service. The information acquired is subject to the social network privacy policy.
      • Widget Video Youtube (Google Inc.)
      • Google Fonts (Google Inc.)
      • Mailchimp newsletter subscription

How can I disable cookies and manage my preferences?

The majority of browsers are configured to accept, control or potentially disable cookies through the settings. We remind you that disabling navigation or functional cookies may affect the functioning of the website and/or limit the service of the website.

The user can revoke his/her consent to manage cookies any time by managing the preferences relating to Cookies directly from the browser preferences.

Below is the procedure to follow to manage cookies from the following browsers:

For any question about the Cookie Policy, please write to the e-mail address written in the introduction of the Privacy Policy.